RICERS
Scalable grab-and-go sushi retail concept
CoNCEPT: A compact retail format inspired by contemporary Japan.
Ricers was conceived as a grab-and-go sushi concept designed to feel bright, modern and instantly recognizable. Its visual language draws from contemporary Japan while staying clean, minimal and retail-focused
DETAILS

Identity built through structure and detail

A modular frame, layered textile surfaces and clear product visibility give the concept its distinctive character. Small branded touches make the space more memorable — including rice integrated inside the signage as a subtle reference to the product itself.
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SCALABILITY

Designed as a flexible brand space system

The concept was developed as a modular spatial system rather than a single fixed format kiosk. This makes it easier to adapt the format to different retail footprints while preserving a clear and consistent brand identity.
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OUTCOME

A distinctive retail format built for rollout
The result is a bright, compact and recognizable sushi retail concept that balances strong visual identity with practical flexibility. It is designed to translate across different retail environments while supporting future rollout and expansion
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WONDERWALL CREATIVE AGENCY
Offline:
Thailand
Online:
hey@wonderwallagency.com
+66 99 858 76 25