Mixing Tower - Bar Ritual Activation System - Asia Rollout*
CONTEXT_
CLIENT: Jägermeister
Market: RAsia (Indonesia, Thailand, Vietnam, Malaysia, Philippines, China)
CONTEXT_
CLIENT: Jägermeister
Market: RAsia (Indonesia, Thailand, Vietnam, Malaysia, Philippines, China)
SCOPE:
format: Bar activation system for Jägermeister mixed drink ritual
- Product concept
- Structural design
- 3D engineering
- Factory coordination (China)
- International logistics
format: Bar activation system for Jägermeister mixed drink ritual
CHALLENGE
Create a scalable bar activation system that:
/ reinforces the Jägermeister ritual
/ works in high-energy bar environments
/ supports mixed drink consumption in warm climate markets
/ is production-ready at volume
/ can be rolled out across multiple markets
Create a scalable bar activation system that:
/ reinforces the Jägermeister ritual
/ works in high-energy bar environments
/ supports mixed drink consumption in warm climate markets
/ is production-ready at volume
/ can be rolled out across multiple markets
_
DESIGN LOGIC
/ Vertical dominance at bar counter
/ Integrated light base to enhance bar visibility
/ Durable structural housing
/ Transport-optimized packaging (protective foam system)
/ Vertical dominance at bar counter
/ Integrated light base to enhance bar visibility
/ Durable structural housing
/ Transport-optimized packaging (protective foam system)
_
PRODUCTION
\ 3D modeling for production accuracy
\ Factory partner coordination (China)
\ Production detailing
\ Quality control before shipment
\ 3D modeling for production accuracy
\ Factory partner coordination (China)
\ Production detailing
\ Quality control before shipment
_
* INTERNATIONAL ROLLOUT
- Indonesia
- Thailand
- Vietnam
- Malaysia
- Philippines
- China
_
