Mixing Tower - Bar Ritual Activation System - Asia Rollout*

CONTEXT_
CLIENT: Jägermeister
Market: RAsia (Indonesia, Thailand, Vietnam, Malaysia, Philippines, China)
SCOPE:
  • Product concept
  • Structural design
  • 3D engineering
  • Factory coordination (China)
  • International logistics

format: Bar activation system for Jägermeister mixed drink ritual
CHALLENGE

Create a scalable bar activation system that:

/ reinforces the Jägermeister ritual
/ works in high-energy bar environments
/ supports mixed drink consumption in warm climate markets
/ is production-ready at volume
/ can be rolled out across multiple markets
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DESIGN LOGIC

/ Vertical dominance at bar counter
/ Integrated light base to enhance bar visibility
/ Durable structural housing
/ Transport-optimized packaging (protective foam system)
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PRODUCTION

\ 3D modeling for production accuracy
\ Factory partner coordination (China)
\ Production detailing
\ Quality control before shipment
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* INTERNATIONAL ROLLOUT

  • Indonesia
  • Thailand
  • Vietnam
  • Malaysia
  • Philippines
  • China
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